Jon C.
Ogg, 24/7 Wall St.
San Francisco 31 Baltimore 34
Each year, the Super Bowl enthralls Americans.
So, 24/7 Wall St. wanted to pull together some factoids about Super Bowl XLVII.
The game will be a boon to New Orleans, but
the raw dollars spent elsewhere in the United States for the big game by the
public, by teams and by companies come to an astronomical sum when you start to
add them up.
24/7 Wall St. tracked ticket prices for a
physical seat at the game, the price of a TV commercial, the many millions of
viewers, chicken wing and pizza consumption, beer consumption and more. We also
have some basic figures for New Orleans to see what sort of expectations there
will be for hotel rooms, restaurants and sports bars, energy use and so on.
Another issue is team economics, with salaries and pay for the big game.
Raw
Dollars for the Game
The lowest priced ticket on the Ticketmaster
website was $2,387, and the highest priced ticket was $13,120 as of 2 p.m. ET
on Jan. 22. Stubhub listed tickets starting at $2,119. A check on the
Ticketmaster site on Jan. 24, showed that the cheap tickets were now
"only" $2,188 per seat. Regular football game seating at the
Superdome accommodates roughly 69,700. Even just at the base price, and
averaging the two lowest ticket prices as the norm, this comes to $2,253 for an
average entry-level ticket. If all 69,700 seats averaged this, the tally comes
to just over $157 million.
What about Super Bowl 2013 TV commercials?
Superbowl-ads.com shows that Super Bowl TV ads are selling for up to $3.8
million on average for 30-second spots, but CBS reportedly is already sold out
for the most part, and some ads sold for more than $4 million for 30 seconds.
That average is up $300,000 from the $3.5 million published rate for the 2012
Super Bowl, but we caution that the figure may change before game day.
Advertisers were listed as follows:
Anheuser-Busch, AXE, Best Buy, Cars.com, Century 21, Coca-Cola, Doritos, Fiat,
Ford/Lincoln, GoDaddy.com, Hyundai, Kia, Kraft's MiO, Mars, Mercedes-Benz, Milk
Processor Education Program, Paramount, PepsiCo, Skechers, SodaStream, Taco
Bell, Tide (Proctor & Gamble), Toyota, Volkswagen and Wonderful Pistachios.
A more recent look shows some 31 advertisers, but some ads are longer and some
are multiple ads. If we just take 35 ads, this comes to roughly $133 million
spent by advertisers at the $3.8 million average. And again, some television
ads supposedly sold for more than $4 million.
The Nielsen Co. showed that the broadcast of
Super Bowl XLVI on NBC had an average audience of 111.3 million viewers and was
said to be the most-watched television program of all time. The game was viewed
in roughly 53.3 million households, with a 47.8 U.S. household rating, meaning
47.8% of households were tuned in.
According to the National Chicken Council,
Americans will eat some 1.23 billion chicken wings over Super Bowl weekend.
This is projected to be down about 1% from a
year ago, but the drop is due to prices impacting production rather than
demand. Wholesale wings are currently about $2.11 a pound (in the Northeast),
the highest on record at the U.S. Department of Agriculture, up 26 cents or 14%
from a year earlier. The group cites Nielsen showing that fresh and prepared
wings totaled $1.6 billion in sales for the 52 weeks ended Nov. 24, 2012, but
its graphic shows that wings are at record sales by more than 2:1, with almost
16 million chicken wings sold during Super Bowl XLVI in 2012.
What about pizza? Super Bowl is the busiest
day of the year for pizza sales, and figures from 2012 showed an expected 4
million pizzas sold by restaurants alone. That is not counting the frozen
pizzas from grocery stores nor the die-hards who make their own pizzas from
scratch. Statistic Brain said Pizza Hut sold 2 million pizzas during the Super
Bowl in 2012. Domino's does not readily break out sales, but it shows that
Super Bowl Sunday is the busiest of its top five pizza days each year, and
Domino's delivery drivers will log about 4 million miles on Super Bowl Sunday.
Saveonbrew.com had an infographic for the 2013
Super Bowl showing the following: 50 million cases of beer will be consumed,
resulting in more than 2 billion gallons of water used to flush away that beer,
and roughly 7 million people calling in sick after the Super Bowl.
City
Stats: San Francisco, Baltimore, New Orleans
The U.S. Census in its 2011 American Community
Survey, said those living in San Francisco, ostensibly 49ers fans, had a median
household income of $69,894 with a median home value of $719,800. Baltimore
residents, ostensibly Ravens fans, had a median income of $38,721 and the
median home value was $154,400.
These compare with national averages of
$50,502 in median income and a median of $173,600 for owner-occupied homes. The
averages in New Orleans are $35,041 in median household income and $185,400 in
median home value of owner-occupied homes.
Local Stats for New Orleans
Super Bowl XLVII will be the 10th Super Bowl
held in the Big Easy, but this is the first time since Hurricane Katrina.
The Greater New Orleans Hotel & Lodging
Association (NOHLA) reported that tourism officials project some 125,000 to
150,000 people will be in town for Super Bowl weekend, with 75,000 at the game
and the rest in and around the happenings. The association also said it counts
some 33,000 hotel rooms in the area, although we have seen larger figures. A
search on Hotels.com revealed as recently as Jan. 22, that the closest hotel
not sold out had only one room left — in Chalmette, some 15 miles away, at $350
per night! An additional 214 hotels are listed as being "not available"
from Feb. 2 to Feb. 4. The NOHLA said that the rooms have an average daily rate
starting at $500 per night for three-star properties and $700 per night for
four-star and five-star properties.
The New Orleans Metropolitan Convention and
Visitors Bureau was quoted as saying that the Super Bowl will generate $300
million to $400 million in direct spending. The New Orleans Tourism Marketing
Corporation said the Super Bowl is expected to have a $432 million economic
impact on the city. The Superdome has undergone $336 million in renovations
since Katrina, followed closely by $300 million in improvements to Louis
Armstrong International Airport.
Energy usage at the Superdome and at
supporting facilities was listed as roughly 4,600 megawatts of electricity. The
generation of this electricity will result in approximately 3.8 million pounds
of CO2 emissions. Entergy Corp. said it will donate carbon credits to offset or
neutralize the impact of these emissions.
The NOHLA showed that round-trip airplane
tickets from Baltimore were averaging about $800, and about $1,100 from San
Francisco. Smaller boutique-style hotels that usually go for $300 to $500 a
night during Mardi Gras are as high as $800 during the Super Bowl. Rooms at
some major hotels are up to $2,000 a night.
Player team and Finance Factoids
With the head coaches being the Harbaugh
brothers, this is a first. Nicknames for Super Bowl XLVII are already coming on
strong: the Bros. Bowl, the Harbowl and the SuperBaugh.
The salaries for each team in 2012, according
to Sportrac.com, include base salary, signing bonuses and other bonuses. This
also includes active contracts, dead money, injured reserve and a cap rollover.
The rounded cap figure for each team was listed as $130.9 million for the
Ravens and $124.4 million for the 49ers. In 2012, the pay per player for the
Super Bowl was a record $88,000 for the winning team and a record $44,000 for the
losing team. That figure for a winning game is expected to rise to $92,000 next
year and to reach $130,000 in the year 2020.
ESPN's NFL site shows that the Ravens regular
season offensive stats were 352.5 yards per game, vs. 361.8 yards per game for
the 49ers. The Ravens led in passing at 233.7 yards per game, vs. 206.1 yards
per game for the 49ers. The 49ers led in rushing yards at 155.7 yards per game,
vs. 118.8 yards for the Ravens. Defense is where the stats are wider: the
Ravens allowed 350.9 yards per game, vs. 294.4 yards per game for the 49ers.
24/7 Wall St. is a website offering financial
news and opinion
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